Sharing the love by giving away free merchandise to people who walk, ride or use public transport is something that I have done for years.
When we moved buildings last year I discovered merchandise I never knew I had. One of the items were lightweight waterproof jackets with a City of Cockburn wetlands to waves TravelSmart Program logo. I had many jackets so I rewarded people in my work area with a jacket, as well as my Directors, Councillors and people who rode to work. Jackets were only given to those that wanted them and distributed slowly over a period of a few months, so they were given to individuals and valued.
I found that many people appreciated the jackets and other merchandise as well as advice and support. The merchandise creates an opportunity for further discussion and feedback such as these comments which helped to make my day and motivate me more.
‘I really appreciate all that you do to keep the bike riding community at the City informed and engaged. And thank you for the jacket (when it arrives).’
‘Thank you again for your kind support. You are doing a great job of promoting the City’s bike and public transport options.’
It is a joy to see the staff using the jackets and promoting the TravelSmart ethos when they are on their way out to meetings as well as by just having the jackets in the workplace ready for the next light shower, next to our corporate orange City of Cockburn bike helmets.
I invited more people to join me at the next forum so we can build the momentum at our workplace and invited others to join our Your Move team. I hope this helps to slowly grow our team.
This story is related to Promote travel options to new and existing staffFor more information on how to do this, click here
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