The City held a breakfast at Oxford Street Reserve for cyclist as part of national Ride2Work Day. People that cycled to the event were able to grab a free coffee, some breakfast from the BBQ or fruit and yoghurt if they wanted something lighter. Trek Cycles from Leederville were also at the event to check over people bikes before they headed off to work.
The event was a huge success with ~150 people turning up and plenty of positive feedback. It was a great way to reward those that cycle regularly as well as encourage new riders. It also gave us an opportunity to meet cyclists in the city and promote the other work we do. We got a fair bit of interest in cycle lessons from new riders so will be following this up soon. WA Police also used the event as part of their soft launch for the new Bikelinc platform and did an amazing job of engaging with participants.
The event was publicised through our Active Transport mailing list, social media and a banner at the reserve, which seemed to work well with over 100 RSVPs.
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