In March 2017, the Eastern Metropolitan Regional Council (EMRC) launched the Swan River Ramble, an exciting new activity for walkers, recreational cyclists and families to enjoy. Colourful path signage and QR codes have been installed to highlight attractions along the Swan River recreational shared path. A fictional character named Eric directs people around the Swan River and has been designed as a fun way for children and families to enjoy all that the Swan River has to offer.
The Swan River Ramble was launched to coincide with Bike Week and the Term 1 school holidays. The EMRC ran a competition for those who visited the Swan River Ramble in the opening weeks and correctly answered a question about the stop they were visiting using a QR reader at 14 different locations around the Swan River.
Using the existing recreational shared path around the Swan River, the Swan River Ramble used “Alumigraphics Grip” street graphics and QR codes to encourage and promote the use of the path as an alternative to traditional wayfinding and trail markers. The Swan River Ramble demonstrates the EMRC's collaborative approach to undertaking initiatives by working across several local and state government agencies (Town of Bassendean, City of Bayswater, City of Belmont, City of Vincent and Main Roads WA) to produce an exciting new activity for the community. Ongoing assessment of the project will determine the viability of this method of wayfinding, trail marking and the promotion of active transport.
To download the brochure and for more information on the Swan River Ramble visit www.perthtourism.com.au
This story is related to Special contribution to a project
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